Dieture

The founder of Dieture is Nuwaid Pocker, who started it as a fitness training company helping people transform their physiques in 12 weeks. He started a meal prep service with technology automation to ensure food accuracy for his clients who often struggled with their diets as they found it challenging to prepare their meals to accurate calories. But the most significant shift came along when his father was diagnosed with dementia caused by high diabetes. He realised that his radical methods were not sustainable for most of the population. This thought inspired him to reinvent Dieture's entire operating model. He used an 80/20 rule as a catalyst to alter people's relationship with healthy food. Dieture helps you change your habits and mindset around food by making it 80% healthy and 20% fun! This approach psychologically rewires your relationship with healthy eating, with mouthwatering food created from carefully sourced ingredients. Inevitably, you lose weight and keep them off, making healthy eating a sustainable habit for life. In addition, we provide you with in-house dietitians and health coaches to ensure you are on track.